I need to go on holiday because

I just had a meeting and used the following bullshit buzz phrases:

- 'We need to inject some more unique elements into this'
- 'We really need to dial up the be better aspect of that'
- 'That will be the hero headline, this is more just a creative wrapping'

Oh god.

Seriously, I need to go away to remember who I am.

I think Portugal is the place to do it. This time tomorrow, I'll be in Porto, injecting some custard tarts into my mouth.